Who We Are
Our Vision
"Execution Over Excuses is a high-energy lifestyle brand that fuels ambition with bold motivational apparel and a performance-driven energy drink. We don’t just sell clothes—we power a movement. Whether you're grinding in the gym, building your business, or chasing your goals, we’re the brand that reminds you: excuses don’t cut it—execution does."
Our Story
Our journey began in 2024, when our founder Darby Johnson had a passion for creating a business that would make a difference. Today, XOX Energy Drink has grown into a successful company that continues to innovate and lead in the sustainable business industry.
Our Team
Our team at XOX Energy Drink is made up of dedicated professionals who share a common goal of creating a better future for our planet. From our product designers to our marketing team, we are committed to making a positive impact on the world.
Founder Darby Johnson Jr.
Darby was born and raised in Birmingham, Alabama. Roll Tide! Darby arrived at Nellis Air Force Base in August 1988 after serving two years at Ramstein Air Base Germany. Darby earned and was awarded a below-the-zone (early) promotion, to Security Police Sergeant, while serving in the U.S. Air Force.
Darby is a community leader and serves on numerous boards and committees throughout Las Vegas. When not working hard for XOX Energy Drink. Darby enjoys motorcycle riding, reading business, leadership and motivation related books, business consulting and hanging out with his kids.