Who We Are
Our Vision
"Execution Over Excuses is a high-energy lifestyle brand that fuels ambition with bold motivational apparel and a performance-driven energy drink. We don’t just sell clothes—we power a movement. Whether you're grinding in the gym, building your business, or chasing your goals, we’re the brand that reminds you: excuses don’t cut it—execution does."
Founder & President
Darby O. Johnson Jr.
President/ C.E.O
Darby was born and raised in Birmingham, Alabama. Roll Tide! Darby arrived at Nellis Air Force Base in August 1988 after serving two years at Ramstein Air Base Germany. Darby earned and was awarded a below-the-zone (early) promotion, to Security Police Sergeant, while serving in the U.S. Air Force.
Darby is a published author and community leader previously serving on numerous boards and committees throughout Las Vegas. When not working hard for XOX Energy Drink. Darby enjoys reading business, leadership and motivation related books and business consulting. Purchase his new book at books.by/execution-over-excuses
co-founder & Senior Vice President
Craig Blackmon
Senior Vice President & Southeast Region Business Development Manager
Craig Blackmon is a seasoned logistics executive with more than 20 years of leadership experience in transportation, supply-chain management, and strategic business development. Known for his ability to build high-performance teams and drive sustainable growth, Craig combines deep operational expertise with a visionary approach to customer partnerships and regional expansion.
When not working hard for XOX Energy Drink. Craig enjoys, hunting, fishing and riding 4-wheelers.